March 6, Inna Sypchenko gave a workshop on the topic: “Technology of preparing journalistic materials about people with disabilities”.
The participants learned:
- to distinguish between stereotyped and qualitative presentation of information in journalistic materials about representatives of socially sensitive audiences;
- use tolerant phrases in texts that affect those vulnerable groups;
- to distinguish the “true” information in the events, where the people with disabilities are involved.
A “questionnaire” was used as a “feedback”. 26 of the 27 participants will recommend their friends and acquaintances to attend this seminar. Most (21) participants indicated that the gained knowledge would help to create their own materials, free from stereotypes. 17 participants noted in the comments the importance of the issue and the high quality of the event.
February 27, Tetyana Kovalyova gave a seminar for journalism students on the topic: Guiding principles for creating journalistic materials about the representatives of socially vulnerable groups.
After getting acquainted with the audience, the participants took part at the interactive game “Armagedon”, which resulted in the clarification of the main features of discrimination in modern society, the stereotyped thinking was emphasized and the concept of “inclusion” was defined. The video “Impasse” was shown to support of the main idea of the harmful impact of the stereotypical approach.
In the presentation, the trainer focused on the main mistakes that journalists assume in their materials. She gave examples of headlines that contain intolerant or absurd words from national and regional mass media. She also gave some recommendations for work of a journalist with representatives of socially vulnerable groups, such situational tasks were made as “What and how to write in a concrete situation?” Each participant received a memorandum with the schematically specified types of discrimination, a short dictionary of tolerant language to highlight the issues of people with disabilities. At the end, the participants completed a questionnaire in which they shared their impressions of the seminar.
January 22-23, Inna Penchuk gave a master class dedicated to self-presentation and persuasion in journalism. The master class consisted of four trainings on topics:
- Constant of journalistic influence.
- Confidence and goodwill in the work of the presenter.
- Control of reaction in interactive work.
- Setting up a journalist for communication.
Vectors of attention and expectation of audience reaction:
- Visual contact with the audience.
- Pause in the journalist’s speech;
- Motivation of the viewer and the guest of the studio.
Non-verbal behavior in the frame:
- Monopoly speech.
- Expressiveness of speech.
- Attraction of the viewer’s attention.
- Means of engaging the audience.
- Improvisation in the frame.
Speaking for the broadcast:
- Non-verbal behavior in the frame.
- Basic principles of gesticulation.
- Typology of gestures.
- Power management.
- Rule: Sincerity, Irony, History.